Harley Davidson Valuation
| HOG Stock | USD 19.56 0.24 1.21% |
At this time, the firm appears to be undervalued. Harley Davidson retains a regular Real Value of $21.02 per share. The prevalent price of the firm is $19.56. Our model calculates the value of Harley Davidson from evaluating the firm fundamentals such as Current Valuation of 5.78 B, return on equity of 0.14, and Return On Asset of 0.0326 as well as inspecting its technical indicators and probability of bankruptcy. Key fundamental drivers impacting Harley Davidson's valuation include:
Undervalued
Today
Please note that Harley Davidson's price fluctuation is very steady at this time. Calculation of the real value of Harley Davidson is based on 3 months time horizon. Increasing Harley Davidson's time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
The fair value of the Harley stock is determined by what a typical buyer is willing to pay for full or partial control of Harley Davidson. Since Harley Davidson is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Harley Stock. However, Harley Davidson's intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value. | Historical | Market 19.56 | Real 21.02 | Target 26.5 | Hype 19.56 | Naive 18.59 |
The real value of Harley Stock, also known as its intrinsic value, is the underlying worth of Harley Davidson Company, which is reflected in its stock price. It is based on Harley Davidson's financial performance, growth prospects, management team, or industry conditions. The intrinsic value of Harley Davidson's stock can be calculated using various methods such as discounted cash flow analysis, price-to-earnings ratio, or price-to-book ratio. That value may differ from its current market price, which is determined by supply and demand factors such as investor sentiment, market trends, or news.
Estimating the potential upside or downside of Harley Davidson helps investors to forecast how Harley stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Harley Davidson more accurately as focusing exclusively on Harley Davidson's fundamentals will not take into account other important factors: When choosing an evaluation method for Harley Davidson, ensure it is appropriate for the firm given its current financial situation and market classification. If more than one evaluation category is relevant, we suggest using all methods to arrive at a better estimate.
Harley Davidson Cash |
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Harley Revenue by Product
Harley Davidson Total Value Analysis
Harley Davidson is currently estimated to have company total value of 5.78 B with market capitalization of 2.38 B, debt of 7.03 B, and cash on hands of 1.59 B. Please note that company total value may be misleading and is a subject to accounting gimmicks. We encourage investors to carefully check all of the Harley Davidson fundamentals before making security assessment based on enterprise value of the company| Takeover Price | Market Cap | Debt Obligations | Cash |
5.78 B | 2.38 B | 7.03 B | 1.59 B |
Harley Davidson Investor Information
About 94.0% of the company shares are owned by institutional investors. The company has price-to-book (P/B) ratio of 0.65. Some equities with similar Price to Book (P/B) outperform the market in the long run. Harley Davidson has Price/Earnings To Growth (PEG) ratio of 0.57. The entity last dividend was issued on the 9th of December 2025. The firm had 2:1 split on the 10th of April 2000. Based on the analysis of Harley Davidson's profitability, liquidity, and operating efficiency, Harley Davidson is doing better financially today then in previous quarter. It has a moderate probability of reporting better financial numbers in March.| Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
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| Operating Profit Margin | 0.11 | 0.0723 |
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| Total Cash From Operating Activities | 705.4 M | 1.2 B |
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| Operating Income | 646.8 M | 479.1 M |
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Harley Davidson Asset Utilization
The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Harley Davidson has an asset utilization ratio of 43.65 percent. This implies that the Company is making $0.44 for each dollar of assets. An increasing asset utilization means that Harley Davidson is more efficient with each dollar of assets it utilizes for everyday operations.Harley Davidson Profitability Analysis
Considering Harley Davidson's profitability and operating efficiency indicators, Harley Davidson's profitability may be sliding down. It has an above-average probability of reporting lower numbers next quarter. Profitability indicators assess Harley Davidson's ability to earn profits and add value for shareholders.Net Income | First Reported 1985-09-30 | Previous Quarter 107.6 M | Current Value 377.4 M | Quarterly Volatility 104.3 M |
| Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
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| Gross Profit Margin | 0.28 | 0.31 |
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| Net Profit Margin | 0.0731 | 0.079 |
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| Operating Profit Margin | 0.11 | 0.0723 |
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| Return On Assets | 0.0419 | 0.0441 |
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| Return On Equity | 0.26 | 0.17 |
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For Harley Davidson profitability analysis, we use financial ratios and fundamental drivers that measure the ability of Harley Davidson to generate income relative to revenue, assets, operating costs, and current equity. These fundamental indicators attest to how well Harley Davidson utilizes its assets to generate profit and value for its shareholders. The profitability module also shows relationships between Harley Davidson's most relevant fundamental drivers. It provides multiple suggestions of what could affect the performance of Harley Davidson over time as well as its relative position and ranking within its peers.
Harley Davidson Earnings per Share Projection vs Actual
The next projected EPS of Harley Davidson is estimated to be 0.975 with future projections ranging from a low of 0.73 to a high of 1.21. Harley Davidson's most recent 12-month trailing earnings per share (EPS TTM) is at 4.2. Please be aware that the consensus of earnings estimates for Harley Davidson is based on EPS before non-recurring items and includes expenses related to employee stock options.Harley Davidson Earnings Estimation Breakdown
The calculation of Harley Davidson's earning per share is based on the data from the past 12 consecutive months, used for reporting the company's financial figures. The next projected EPS of Harley Davidson is estimated to be 0.975 with the future projection ranging from a low of 0.73 to a high of 1.21. Please be aware that this consensus of annual earnings estimates for Harley Davidson is based on EPS before non-recurring items and includes expenses related to employee stock options.Last Reported EPS
0.73 Lowest | Expected EPS | 1.21 Highest |
Harley Davidson Earnings Projection Consensus
Suppose the current estimates of Harley Davidson's value are higher than the current market price of the Harley Davidson stock. In this case, investors may conclude that Harley Davidson is overpriced and will exhibit bullish sentiment. On the other hand, if the present value is lower than the stock price, analysts may conclude that the market undervalues the equity. These scenarios may suggest that the market is not as efficient as it should be at the estimation time, and Harley Davidson's stock will quickly adjusts to the new information provided by the consensus estimate.
| Number of Analysts | Historical Accuracy | Last Reported EPS | Estimated EPS for 31st of March 2026 | Current EPS (TTM) | |
| 15 | 70.72% | 0.0 | 0.975 | 4.2 |
Harley Davidson Ownership Allocation
Harley Davidson has a total of 118.14 Million outstanding shares. The majority of Harley Davidson outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in Harley Davidson to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in Harley Davidson. Please pay attention to any change in the institutional holdings of Harley Davidson as this could imply that something significant has changed or is about to change at the company. Please note that on January 8, 2026, Representative Tim Moore of US Congress acquired $15k to $50k worth of Harley Davidson's common stock.Harley Davidson Profitability Analysis
The company reported the last year's revenue of 5.19 B. Total Income to common stockholders was 445.18 M with profit before taxes, overhead, and interest of 1.48 B.Harley Davidson Past Distributions to stockholders
| 22nd of December 2025 | ||
| 24th of September 2025 | ||
| 18th of June 2025 | ||
| 14th of March 2025 | ||
| 23rd of December 2024 | ||
| 27th of September 2024 | ||
| 21st of June 2024 | ||
| 20th of March 2024 |
Please note that valuation analysis is one of the essential comprehensive assessments in business. It evaluates Harley Davidson's worth, which you can determine by considering its current assets, liabilities and future cash flows. The investors' valuation analysis is an important metric that will give you a perspective on different companies. It helps you know the worth of the potential investment in Harley Davidson and how it compares across the competition.
About Harley Davidson Valuation
The stock valuation mechanism determines Harley Davidson's current worth on a weekly basis. Our valuation model uses a comparative analysis of Harley Davidson. We calculate exposure to Harley Davidson's market risk, different technical and fundamental indicators, and relevant financial multiples and ratios and then compare them to those of Harley Davidson's related companies.| Last Reported | Projected for Next Year | ||
| Gross Profit | 2.1 B | 1.5 B | |
| Pretax Profit Margin | 0.09 | 0.11 | |
| Operating Profit Margin | 0.07 | 0.11 | |
| Net Profit Margin | 0.08 | 0.07 | |
| Gross Profit Margin | 0.31 | 0.28 |
A single share of Harley Davidson represents a small ownership stake in the entity. As a stockholder of Harley, your percentage of company ownership is determined by dividing the number of shares you own by the total number of shares outstanding and then multiplying that amount by 100. Owning stock in a company generally confers both corporate voting rights and income from any dividends paid to the stock owner.
Harley Davidson Dividends Analysis For Valuation
The Harley Davidson's current Dividends Paid is estimated to increase to about (99.7 M). The current Dividend Yield is estimated to decrease to 0.01. The Harley Davidson's current Retained Earnings Total Equity is estimated to increase to about 3.7 B, while Retained Earnings are projected to decrease to roughly 3.1 B.
| Last Reported | Projected for Next Year | ||
| Dividends Paid | -104.9 M | -99.7 M | |
| Dividend Yield | 0.02 | 0.01 | |
| Dividend Payout Ratio | 0.18 | 0.17 | |
| Dividend Paid And Capex Coverage Ratio | 3.33 | 1.82 |
There are various types of dividends Harley Davidson can pay to its shareholders, and the actual value of the dividend is determined on a per-share basis. It is to be paid equally to all of Harley shareholders on a specific date, known as the payable date. The cash dividend is the most common type of dividend payment - it is the payment of actual cash from Harley Davidson directly to its shareholders. There are other types of dividends that companies can issue, such as stock dividends or asset dividends. When Harley pays a dividend, it has no impact on its enterprise value. It does, however, lowers the Equity Value of Harley Davidson by the value of the dividends paid out.
Harley Davidson Growth Indicators
Investing in growth stocks can be very risky. If the company such as Harley Davidson does not do well, investors take a loss on the stock when it is time to sell. Also, because growth stocks typically do not pay dividends, the only opportunity an investor has to make money on their investment is when they eventually sell their shares.
| Common Stock Shares Outstanding | 132.3 M | |
| Quarterly Earnings Growth Y O Y | 2.407 | |
| Forward Price Earnings | 6.2657 |
Harley Davidson Current Valuation Indicators
Valuation refers to the process of determining the present value of Harley Davidson and all of its assets. It can be calculated using a number of techniques. As many analysts who try to value Harley we look at many different elements of the entity such as Harley's management, its prospective future earnings, the current market value of the company's assets, as well as its capital structure formation.
Valuations are an essential part of business, for companies themselves, but also for investors. For companies, such as Harley Davidson, valuations can help measure their progress and success and can help them track their performance in the market compared to others. In addition, investors can use Harley Davidson's valuations to help determine the worth of potential investments. They can do this by using data and information made public by a company. Regardless of who the valuation is for, it essentially describes Harley Davidson's worth.Complementary Tools for Harley Stock analysis
When running Harley Davidson's price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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